Chapter 3 – CDP Vendor selection
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
15
11, 2022
11
02, 2021
CDP Monthly Roundtable Launch
DMPG is pleased to announce a monthly roundtable to discuss all things CDP's. We aim to have a topic for discussion each month and provide an open [...]
15
01, 2021
Five books every Digital Strategist (Enablement specialist) should have in their arsenal
1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment of [...]
17
12, 2020
Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success
In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]
10
12, 2020
A customer relationship is not just for Christmas
With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 [...]