25 01, 2022

Chapter 1- Data Validation and Use Case Planning

2022-05-09T17:22:44+01:00By |Categories: Blog Article, CDP|Tags: , , , , , , , , , |

In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of your [...]

20 09, 2021

Making the most of your People, Process & Tools

2021-09-21T13:04:46+01:00By |Categories: Blog Article|Tags: , , , , , , , , , , |

As we start to enter into what some might consider the post-pandemic ‘new normal’ (at least for rich western nations) it is important to ensure that any [...]

24 08, 2021

Is server-side tracking the answer to all my cookie and privacy woes?

2022-05-09T17:26:51+01:00By |Categories: Blog Article|Tags: , , , , , , , , , , |

We get asked a lot about server-side tracking here and we also read quite a few articles that either misrepresent how it works or gloss over some of [...]

24 08, 2021

How the retail industry can bring customers back to the high street

2022-05-09T17:28:08+01:00By |Categories: Blog Article|Tags: , , , , , , , , , |

The IMRG Capgemini Online Retail Sales Index has found that online sales in the UK fell by 9.1% in May 2021 versus a year earlier, Charged Retail reports [...]

13 07, 2021

Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics.

2022-05-09T17:28:52+01:00By |Categories: News Article|Tags: , , , , , , , , , |

Steve Carrod gives his views on how Digital Marketers can resolve the ‘privacy paradox’ that we are facing and market themselves correctly in line with consumer rights. Making [...]

15 01, 2021

Five books every Digital Strategist (Enablement specialist) should have in their arsenal

2022-05-09T17:37:03+01:00By |Categories: Blog Article, Conversion Rate Optimisation, Digital Strategy, Personalisation|Tags: , , , , , , , |

1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment of [...]

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