Home>Posts>Tag: Digital Customer Experience
25 01, 2022

Chapter 1- Data Validation and Use Case Planning

2022-01-26T16:16:41+00:00By |Categories: CDP|Tags: , , , , , , , , , |

In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of your [...]

20 09, 2021

Making the most of your People, Process & Tools

2021-09-21T13:04:46+01:00By |Categories: Blog Article|Tags: , , , , , , , , , , |

As we start to enter into what some might consider the post-pandemic ‘new normal’ (at least for rich western nations) it is important to ensure that any [...]

24 08, 2021

Is server-side tracking the answer to all my cookie and privacy woes?

2021-09-09T13:18:38+01:00By |Categories: Blog Article|Tags: , , , , , , , , , , |

We get asked a lot about server-side tracking here and we also read quite a few articles that either misrepresent how it works or gloss over some [...]

13 07, 2021

Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics.

2021-07-13T12:07:41+01:00By |Categories: News Article|Tags: , , , , , , , , , |

Steve Carrod gives his views on how Digital Marketers can resolve the ‘privacy paradox’ that we are facing and market themselves correctly in line with consumer rights. [...]

15 01, 2021

Five books every Digital Strategist (Enablement specialist) should have in their arsenal

2021-01-15T14:25:37+00:00By |Categories: Blog Article, Conversion Rate Optimisation, Digital Strategy, Personalisation|Tags: , , , , , , , |

1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment [...]