Chapter 2- ID Unification
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]
Google has finally officially announced that it will be sunsetting Universal Analytics as of July 2023 (October for 360 accounts). That means all Universal Analytics properties will stop [...]
In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of your [...]
Over the last 4 months, DMPG has competed in the Adobe ‘Win with AEP’ program to develop our proposition and expertise with Adobe Experience Platform. The Win [...]
1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment of [...]
In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]
With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 [...]