25 01, 2022

Chapter 1- Data Validation and Use Case Planning

2022-05-09T17:22:44+01:00By |Categories: Blog Article, CDP|Tags: , , , , , , , , , |

In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of your [...]

15 01, 2021

Five books every Digital Strategist (Enablement specialist) should have in their arsenal

2022-05-09T17:37:03+01:00By |Categories: Blog Article, Conversion Rate Optimisation, Digital Strategy, Personalisation|Tags: , , , , , , , |

1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment of [...]

17 12, 2020

Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success

2022-05-09T17:37:40+01:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , , , |

In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]

10 12, 2020

A customer relationship is not just for Christmas

2022-05-09T17:39:15+01:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , |

With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 [...]

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