Chapter 3 – CDP Vendor selection
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
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11, 2022
17
12, 2020
Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success
In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]
10
12, 2020
A customer relationship is not just for Christmas
With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 [...]
3
12, 2020
Develop Digital Customer Relationships, Not Single Purchases – Customer Experience Magazine
While every business has data, not many are actively using to develop better relationships and trust with customers. We’ve taken a look at some simple and more challenging [...]
2
12, 2020
Google Analytics 360 VS Adobe Analytics: a guide to choosing the right platform
Delivering customer expectations and ensuring future survival has never been more critical. Better use of data and analytics is crucial. Every business is going to require smart analytical [...]
18
11, 2020
Google Analytics 360 vs Adobe Analytics – Which one is right for you?
I have been working with Adobe and Google technology since 2004. Since 2010 I have been consulting with companies across most industries here in the UK but [...]