Making the most of your People, Process & Tools
As we start to enter into what some might consider the post-pandemic ‘new normal’ (at least for rich western nations) it is important to ensure that any [...]
20
09, 2021
24
08, 2021
Is server-side tracking the answer to all my cookie and privacy woes?
We get asked a lot about server-side tracking here and we also read quite a few articles that either misrepresent how it works or gloss over some [...]
24
08, 2021
How the retail industry can bring customers back to the high street
The IMRG Capgemini Online Retail Sales Index has found that online sales in the UK fell by 9.1% in May 2021 versus a year earlier, Charged Retail [...]
13
07, 2021
Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics.
Steve Carrod gives his views on how Digital Marketers can resolve the ‘privacy paradox’ that we are facing and market themselves correctly in line with consumer rights. [...]