15 11, 2022

Chapter 3 – CDP Vendor selection

2022-11-16T10:49:26+00:00By |Categories: Blog Article, CDP, Digital Strategy, Personalisation|Tags: , , , , , , , , |

How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]

15 01, 2021

Five books every Digital Strategist (Enablement specialist) should have in their arsenal

2022-05-09T17:37:03+01:00By |Categories: Blog Article, Conversion Rate Optimisation, Digital Strategy, Personalisation|Tags: , , , , , , |

1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment of [...]

17 12, 2020

Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success

2022-05-09T17:37:40+01:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , , |

In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]

3 12, 2020

Develop Digital Customer Relationships, Not Single Purchases – Customer Experience Magazine

2022-05-09T17:39:44+01:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article|Tags: , , , , , , |

While every business has data, not many are actively using to develop better relationships and trust with customers. We’ve taken a look at some simple and more challenging [...]

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