Personalisation Archives

15 01, 2021

Five books every Digital Strategist (Enablement specialist) should have in their arsenal

2021-01-15T14:25:37+00:00By Stavros Ferkadis|Categories: Blog Article, Conversion Rate Optimisation, Digital Strategy, Personalisation|Tags: Customer First Strategy, Data Collection, Data-Based Precision, Digital Behaviour, Digital Customer Experience, Digital Experience Optimisation, Digital Journey, Personalisation|

1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment [...]

Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success

2020-12-17T10:02:54+00:00By Graham Newell|Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: Customer Data Platform (CDP), Customer First Strategy, Data Collection, Data-Based Precision, Digital Behaviour, Digital Customer Experience, Digital Experience Optimisation, Digital Journey, Digital Transition, Personalisation, Single Customer View|

In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding [...]

Develop Digital Customer Relationships, Not Single Purchases – Customer Experience Magazine

2020-12-07T16:11:22+00:00By Graham Newell|Categories: Conversion Rate Optimisation, Digital Analytics, News Article|Tags: Customer Data Platform (CDP), Data Collection, Data-Based Precision, Digital Behaviour, Digital Customer Experience, Digital Journey, Digital Transition, Personalisation|

While every business has data, not many are actively using to develop better relationships and trust with customers. We’ve taken a look at some simple and more [...]