Chapter 3 – CDP Vendor selection
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
15
11, 2022
20
09, 2021
Making the most of your People, Process & Tools
As we start to enter into what some might consider the post-pandemic ‘new normal’ (at least for rich western nations) it is important to ensure that any [...]
24
08, 2021
Is server-side tracking the answer to all my cookie and privacy woes?
We get asked a lot about server-side tracking here and we also read quite a few articles that either misrepresent how it works or gloss over some of [...]
24
08, 2021
How the retail industry can bring customers back to the high street
The IMRG Capgemini Online Retail Sales Index has found that online sales in the UK fell by 9.1% in May 2021 versus a year earlier, Charged Retail reports [...]
13
07, 2021
Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics.
Steve Carrod gives his views on how Digital Marketers can resolve the ‘privacy paradox’ that we are facing and market themselves correctly in line with consumer rights. Making [...]
15
01, 2021
Five books every Digital Strategist (Enablement specialist) should have in their arsenal
1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment of [...]
17
12, 2020
Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success
In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]
3
12, 2020
Develop Digital Customer Relationships, Not Single Purchases – Customer Experience Magazine
While every business has data, not many are actively using to develop better relationships and trust with customers. We’ve taken a look at some simple and more challenging [...]