Chapter 3 – CDP Vendor selection
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
15
11, 2022
17
12, 2020
Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success
In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]
16
11, 2017
Visitor IDs in Adobe Experience Cloud
Introduction DMPG provides consulting services for large and enterprise clients using best-in-class analytics, tag management and optimisation & personalisation tools. Due to the changes that have been [...]
22
09, 2015
Single Customer View Chapter 2: Setting a Customer Identification Key
Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing [...]
18
08, 2015
Single Customer View Chapter 1: Using a Customer Identification Key
Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing [...]