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Module : Adobe Analytics – Advanced E-Commerce


How to setup and use the complete suite of E-Commerce tools within Adobe Analytics

Recommended Training Time = 3h

SKU: ADA1 Categories: , ,


This module covers all aspects of the E-Commerce configuration within Adobe Analytics including the use of the Product string, Merchandising variables, standard and user conversion events and all aspects of reporting on E-Commerce activity on your site.


  • Understand how the Product String needs to be configured
  • Understand what Merchandising variables can deliver
  • Understand the different types of Merchandising variables and how & when to deploy each type
  • How to report on all aspects of the advanced E-Commerce in Adobe Analytics

Recommended Training Time = 3h