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Module : Adobe Analytics – Basic E-Commerce


How to use the standard E-Commerce tools within Adobe Analytics

Recommended Training Time = 1h 30m

SKU: ADA6 Categories: , ,


Understanding how a potential customer interacts with your products on the site, how they find products, what makes them add them to their basket, what makes them remove them from their basket and how they move through your checkout to purchase, can all help in improving your conversion. This module looks at what Adobe Analytics can provide for tracking all activity associated with your customers’ journey.


  • How to report on E-commerce Events and how to create a check-out funnel
  • How to use your E-Commerce data to analyse how your customers are interaction with your site
  • How to relate other activity to interaction with your check-out process

Recommended Training Time = 1h 30m