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Module : Adobe Analytics – Customer Attributes


How to set up and extend information about your known site visitors with extra customer data loaded into Adobe Analytics

Recommended Training Time = 1h 30m


Customer Attributes is the ability in Adobe Analytics to load a set of customer data against a customer number captured as part of a visitor’s activity on your site. The modules covers all aspects of setting up Customer Attributes plus how to manually and automatically load new and refreshed data sets for each customer.


  • A full understanding of Customer Attributes and what they are used for
  • How to set up Customer Attributes
  • How to upload data to Customer Attributes
  • How to report on / interpret reports using Customer Attributes

Recommended Training Time = 1h 30m