Description

Without the measurement of the outcome of a test, the test is worthless! This module will look at the different methods of reporting on the outcome of a test, in Target itself and in Adobe Analytics, it will cover how the reporting link works between Target and Analytics and will discuss what preconfiguration might be required in Analytics to provide a suitable success metric for a particular test.

Outcomes:

• How to report on the performance & outcome of tests Adobe Target and Adobe Analytics
• How to integrate Adobe Target and Adobe Analytics
• What a successful test means to your testing programme and future planned tests

Recommended Training Time = 1h 30m