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Module : Analytics Overview


What does an analytics system implementation deliver for your website

Recommended Training Time = 1h 30m

SKU: AOGen32 Categories: ,


Understanding of how the visitors and customer on your site behave is the starting point of improving your business online and across all customer touch points. An analytics system will capture the online behaviour and turn this into data that be analysed to understand what works and what does not work for your different types of visitors and customers. This module gives an introduction into online behavioural analysis and how that can be achieved.


  • An understanding why a business would want to implement an analytics solution
  • A overview of the type of data that can be captured by an analytics system
  • A view of the types of analysis that web analytics data can lead to and how this can be used in your business’s multi channel customer analysis

Recommended Training Time = 1h 30m