Course : Analytics General Overview


Everything you need to know about a digital analytics system for your business

Recommended Training Time = 3h

SKU: CAGen-OV Categories: , , ,


What is digital analytics? How can it be used within my business to enhance my relationship with my customers? This course will highlight what digital analytics can delivery for your business and what you can expect when implementing an analytics system.

Modules included in this Course are –

  • AOGen32 – Module : Analytics Overview
  • TMOGen58 – Module : Tag Management Overview
  • DLOGen38 – Module : Data Layer Overview

AOGen32 –

  • An understanding why a business would want to implement an analytics solution
  • A overview of the type of data that can be captured by an analytics system
  • A view of the types of analysis that web analytics data can lead to and how this can be used in your business’s multi channel customer analysis

TMOGen58 –

  • An understanding of what a tag management capability can provide within a business
  • A view of the considerations that a business needs to understand when implementing a tag management solution
  • A overview of the resources required to run / manage a tag management solution and the type of process a business requires to run this type of solution

DLOGen38 –

  • A full understanding of what a data layer is and how it integrates with your frontend web tools
  • An overview of the DMPG Data Layer Framework
  • An understanding of how a data layer will improve the efficiency of the deployment of your analytics and testing tools

Course duration – 3h