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Module : Data Layer Overview


Why is a data layer important and how does it work

Recommended Training Time = 1h 30m

SKU: DLOGen38 Categories: ,


The starting point of any analysis is data, without accurate data, any analysis will be flawed. This module discusses the starting point of all client side tools, the data layer, and why your site needs to have one. Also covered will be the resource requirements that your business would expect to use to implement and maintain this strategically important element of your site.


  • A full understanding of what a data layer is and how it integrates with your frontend web tools
  • An overview of the DMPG Data Layer template
  • An understanding of how a data layer will improve the efficiency of the deployment of your analytics and testing tools

Recommended Training Time = 1h 30m