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Course : Google Analytics Overview


Everything you need to know about a Google Analytics system for your business

Recommended Training Time = 3h

SKU: CAG-OV Categories: , ,


What is Google Analytics? How can it be used within my business to understand the behaviour of visitors to my website? This course will highlight what Google Analytics can delivery for your business and what you can expect when implementing the system.

Modules included in this Course are –

  • AOG33 – Module : Google Analytics – Overview
  • AOG34 – Module : Google Analytics – Reporting Overview
  • TMOG59 – Module : Google Tag Manager – Overview
  • DLOGen38 – Module : Data Layer Overview

AOG33 –

  • An understanding of what Google Analytics can deliver for a business
  • An overview of the type of data that can be captured by Google Analytics
  • An understanding of the types and levels of reporting that Google Analytics can provide
  • A view of how Google Analytics data can be used in your business’s wider customer analysis

AOG34 –

  • A complete overview of the types of reporting that Google Analytics can offer
  • An understanding of how Google Analytics can be used within your business

TMOG59 –

  • An understanding of what GTM can provide within a business
  • An overview of using GTM to deploy 3rd party tags and solutions
  • A overview of the resources required to run / manage GTM and the type of process a business requires to run this the solution

DLOGen38 –

  • A full understanding of what a data layer is and how it integrates with your frontend web tools
  • An overview of the DMPG Data Layer Framework
  • An understanding of how a data layer will improve the efficiency of the deployment of your analytics and testing tools

Course duration – 3h