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Course : Google Analytics – Project Implementation


A detailed planning course for your Google Analytics, GTM and data layer project

Recommended Training Time = 9h


Covering all aspects of a Google Analytics implementation project, this course leads you through all the requirements from your business, including resources, to deliver a solid plan for your implementation project.

Modules included in this Course are –

  • APGen36 – Module : Campaign Tracking Implementation Planning
  • APG37 – Module : Google Analytics – Implementation Planning
  • TMPG65 – Module : Google Tag Manager – Implementation Planning
  • DLPGen39 – Module : Data Layer Implementation Planning
  • MHGen44 – Module : How to Test / Check / Debug Implementation


APGen36 –

  • A design for a suitable campaign activity tracking string for your business
  • How to build & maintain a suitable campaign tracking string generation tool
  • A plan for the implementation of this string across all the marketing channels (including offline channels where relevant)
  • An overview of the level of analysis you will be able to achieve
  • An overview of the differences between internally tracked campaign data and agency tracked data

APG37 –

  • A detailed plan for each element needed for a successful Google Analytics implementation (including integration with other Google products)
  • A plan for how to translate business reporting & data requirements into tagging and data layer requirements
  • A proposed strategy for how your tag management system can be used most efficiently
  • A plan for the different resources required for each stage of the project plus a view of the level of commitment needed from these resources
  • A plan for how to test that the implementation (and future development) is correct
  • An overview of the tasks that will be required in a BAU situation once the initial project is complete

TMPG65 –

  • A complete understanding of the capabilities of the GTM solution
  • A detailed plan for how to use GTM when implementing Google Analytics
  • A detailed plan for implementation of other tools / 3rd party tags within GTM
  • Considerations that need to be understood within your business when a tag management solution is implemented
  • A detailed outline of the process required to run a tag management solution (release strategy / roll back process)
  • A plan for the different resources required for implementation and maintenance of the solution

DLPGen39 –

  • A complete understanding of how a data layer fits into the landscape of your front end tool implementations and why a data layer is required
  • A full understanding of the DMPG Data Layer Framework
  • A detailed plan for how your business will use a data layer
  • A plan for the different resources required to implement the data layer
  • A plan for how to test that the implementation is correct
  • An understanding of the process that needs to be adopted to maintain the data layer during future site development / changes / routine page addition

MHGen44 –

  • A complete understanding of the tools available to help to test an analytics or testing solution implementation
  • A detailed understanding of the Chrome Developer Tools
  • A detailed look at the various diagnostic tools analytics provider have
  • A view of a testing process that can be adopted to ensure the correct deployment of analytic or testing related development
  • A list of pitfalls to be aware of when testing tagging

Course duration – 9h