Description

With Google adding plug-ins and integrations to their digital analytics products, this course will provide the knowledge to suceesfully manage these products and integrations for your business. Making sure that your users have the correct access to the relevant data in a timely manner ensures a successful and efficient use of the Google suite.

Modules included in this Course are –

• ADG15 – Module : Google Analytics – Being an Administrator
• TMDG79 – Module : Google Tag Manager – Being an Administrator

Outcomes:
ADG15 –

• A detailed understanding of the tasks that are required to administer Google Analytics
• A complete understanding of implementation tasks including variable set up / system & Profile configuration etc.
• A complete understanding BAU tasks including User Administration / data loads & exports / scheduling / component management etc.
• An overview of an analytics implementation to aid troubleshooting

TMDG79 –

• A detailed understanding of the tasks that are required to administer GTM
• A complete understanding of implementation tasks including environment switching for tags / linking Data Elements to the data layer etc.
• A complete understanding of BAU tasks including User Administration / software updates, rule configuration / 3rd party tag deployment / release & roll back process
• A detailed outline of the process required for the request / testing and release of tags via the GTM system

Course duration – 3h