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Module : Google Analytics – Enhanced E-Commerce


How to setup and use the complete suite of E-Commerce tools within Google Analytics

Recommended Training Time = 3h

SKU: ADG14 Categories: , ,


Understanding how a potential customer interacts with your products on the site, how they find products, what makes them add them to their basket, what makes them remove them from their basket and how they move through your checkout to purchase, can all help in improving your conversion. This module looks at what Google Analytics can provide for reporting on all activity associated with your customers’ journey from product and promotion tracking.


  • How to report on E-commerce Events and how to create a check-out funnel
  • How to use your E-Commerce data to analyse how your customers are interacting with your site
  • How to relate other activity to interactions with your check-out process

Recommended Training Time = 3h