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Course : Google Analytics – User Training


A Level 1 Users course introducing all the elements needed to get a user productive with Google Analytics

Recommended Training Time = 12h

SKU: CAG-U1 Categories: , , Tag:


Covering all the main aspects of Google Analytics, this course is designed to get a first time user up and running with how to use the tool set plus gain an understanding of how the different variables work, how to use filters and create basic segments and how to use marketing reporting.

Modules included in this Course are –

  • AHG18 – Module : Google Analytics – How To Use Standard Reporting
  • AHG28 – Module : Google Analytics – How To Use Standard Reporting – Dashboards
  • ADG16 – Module : Google Analytics – Campaign Tracking & Reporting
  • ADG17 – Module : Google Analytics – Filters
  • ADG19 – Module : Google Analytics – Segments
  • ADG20 – Module : Google Analytics – Understanding Custom Dimensions, Metrics and Calculated Metrics
  • ADG22 – Module : Google Analytics – Basic E-Commerce

AHG18 –

  • A full understanding of how to use the Standard Reporting in Google Analytics
  • A detailed understanding of different report types and how manipulate the data
  • How to set up / save and export reports
  • An understanding of data types within Google Analytics

AHG28 –

  • How to create a dashboard
  • How to use the different widget types
  • How to link to other reports in Google Analytics
  • An understanding of the limitations of dashboards

ADG16 –

  • A full understanding of ALL the marketing activity reporting within Google Analytics
  • How to use your campaign tracking string generation tool
  • How to use your campaign tracking information with other visitor behaviour recorded to understand the effectiveness of your marketing activity

ADG17 –

  • Understand what Filters can do
  • How to set up Filters
  • Understand the differences between the predefined and custom filters
  • How to manage Filters in the Google Analytics configuration menu
  • Understand the limitations of Filters

ADG19 –

  • How to design and create Segments
  • How to use Segments to the best effect for visitor behaviour analysis

ADG20 –

  • Understanding the custom metrics and their scopes
  • How to create and use calculated metrics
  • Understanding custom dimensions and their scopes

ADG22 –

  • Understanding the product and transaction data available with a standard E-Commerce tracking implementation
  • How to access E-Commerce data in other standard reports

Course duration – 12h