Client Enablement Lead – Data Collect & Activation

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Who we are

DMPG is a fast growing (30 today, 60 by 2023), highly experienced team providing digital experience enablement services to our clients.

We punch well above our weight and boast an impressive client roster including Audible, Boden, Compare The Market, Joules, Saga,  Science in Sport, The Economist and many more.

 

We always strive to go beyond client expectations, and we are recognised as leaders in our industry.

We now need to grow our team, and we are looking for a Digital Experience Enablement Specialist who shares our enthusiasm for capturing, understanding and utilising data.

What we do

Our core enablement services cover six key components within two service strands:

Data Collection

1. Data layer strategy, design and implementation

2. Tag management strategy, deployment and maintenance

3. Analytics strategy, implementation and insights support

Data Activation

4. Conversion rate optimisation strategy, execution and insights support

5. Personalisation strategy, execution and insights support

6. Omni-channel digital customer experience journey orchestration

We guide our clients onto a digital maturity path to ensure they get the greatest value from their data set by removing any inefficiencies or uncertainties around accuracy.

Summary

This is a chance to be part of a growing team delivering real value for our clients.  We are, in most cases considered, as an extension of our client’s team and as such enjoy effective and long-standing working relationships. You should be motivated to make a real difference to all client engagements and to deliver best  value.

There will then be specialisms within these 3 levels of seniority based on your skills that need to align to the 6 core services as listed above.  Typically this is split 4 ways:

Data Collection / Business

Normally named a ‘Data Analyst’ or ‘Web Analytics Manager’ across other companies’ nomenclature.  Ultimately you will be a specialist using either Adobe Analytics or Google Analytics to provide insights and recommendations on the data collected.

Data Collection / Technical

Normally named a ‘Technical Data Analyst’ or ‘Analytics Implementation Manager’.  You will be a specialist using either Adobe Analytics or Google Analytics, fed primarily by data from a robust data layer, typically via a Tag Manager or perhaps via a server-side collection framework.

Data Activation / Business

Normally named a ‘Data Strategist’ or ‘Optimisation/Personalisation Manager’.  You will be a specialist in using tools such as Adobe Target, Google Optimize, Dynamic Yield or Optimizely to name the most applicable and you may have experience using Customer Data Platforms such as Tealium Audience Stream, Segment or mParticle.  Your approach will be from a planning and execution overview perspective but not getting into the weeds of the implementation.

Data Activation / Technical

Normally named a ‘Data Engineer’ or ‘Technical Delivery Expert’.  You will be a specialist in using tools such as Adobe Campaign, Braze, Iterable and/or you may have experience using Customer Data Platforms such as Tealium Audience Stream, Segment or mParticle.  Your approach will be from a technical implementation, deployment and maintenance perspective but you would not consider yourself a traditional developer.

Your ESSENTIAL skills and experience:

• 1-5 years Adobe Analytics

• 1-5 year managing client accounts

• 1-3 years CRO/Personalisation experience

• Excellent client communication skills

• Excellent task management skills

• Proficient in Google Sheets and Google Slides (or equivalent)

• Enjoys working in a fast-paced team environment

• Sense of humour

Location

Initially home-based with the option of using a central London hot-desking environment on demand.  We also meet as an entire team in Central London once a month

The Client Enablement Lead comes in 3 flavours:

  • Driving the overall direction for the clients you are responsible for across the Data Activation or Collection service strands.
  • Being the primary interface for our clients running their workstreams as per 6 core services listed above.  We predominantly support those services via Adobe technology: Adobe Analytics, Adobe Launch, Adobe Target and Adobe Campaign.
  • Ensuring all client requirements are understood, documented and validated, drawing on your experience to help define requirements.

Manage the client delivery of tasks related predominantly to Data Collection:

  • Creating requirements documentation
  • Creating detailed solution design reference documents
  • Building implementation/deployment plans
  • Configuring the tools (RSIDs, Activities etc)
  • Working with the internal and external team members to manage the implementation process
  • Working with the internal team members and client stakeholders to ensure all parties are completing their tasks to achieve the overall deliverable on time
  • Supporting the development team to ensure QA is completed to the highest standard
  • Creating segments, calculated metrics and performance dashboards to ensure all reporting requirements are met
  • Proactively engaging with clients to continually enhance data collection and usage

Salary and benefits shown relate to UK employees only.  Please speak to us about equivalent remuneration packages if located outside of the UK.

All of the criteria referenced in the Client Enablement Lead tab plus the following:

  • Ability to support clients across workstreams that span Data Collection AND Data Activation
  • Ability to support Head of Enablement Team and the client on their digital experience strategy and tool selection.
  • Ability to provide training support to your clients based on your advanced capabilities/experience of the core tools we use.
  • Regarded as a subject matter expert in at least one of the 6 core services outlined above.

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All of the criteria referenced in the Client Enablement Lead tab plus the following:

  • Ability to spot new services opportunities and support pulling together an  initial statements of work/cost estimates (with value return forecasts) for the client to consider.
  • Ability to support and lead aspects of a pitch process for new clients.
  • Ability to lead (with support) strategy sessions for the client on their digital experience strategy and tool selection.
  • Ability to lead/manage junior resources within the company such as a junior specialist working closely with you on client delivery.

Apply Now!