13 07, 2021

Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics.

2022-05-09T17:28:52+01:00By |Categories: News Article|Tags: , , , , , , , , , |

Steve Carrod gives his views on how Digital Marketers can resolve the ‘privacy paradox’ that we are facing and market themselves correctly in line with consumer rights. Making [...]

11 02, 2021

CDP Monthly Roundtable Launch

2021-02-22T10:01:14+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , , , , , |

DMPG is pleased to announce a monthly roundtable to discuss all things CDP's. We aim to have a topic for discussion each month and provide an open [...]

17 12, 2020

Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success

2022-05-09T17:37:40+01:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , , , |

In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]

10 12, 2020

A customer relationship is not just for Christmas

2022-05-09T17:39:15+01:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , |

With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 [...]

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