13 07, 2021

Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics.

2022-05-09T17:28:52+01:00By |Categories: News Article|Tags: , , , , , , , , , |

Steve Carrod gives his views on how Digital Marketers can resolve the ‘privacy paradox’ that we are facing and market themselves correctly in line with consumer rights. Making [...]

11 02, 2021

CDP Monthly Roundtable Launch

2021-02-22T10:01:14+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , , , , , |

DMPG is pleased to announce a monthly roundtable to discuss all things CDP's. We aim to have a topic for discussion each month and provide an open [...]

17 12, 2020

Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success

2022-05-09T17:37:40+01:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , , , |

In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]

10 12, 2020

A customer relationship is not just for Christmas

2022-05-09T17:39:15+01:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , |

With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 [...]

3 12, 2020

Develop Digital Customer Relationships, Not Single Purchases – Customer Experience Magazine

2022-05-09T17:39:44+01:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article|Tags: , , , , , , , |

While every business has data, not many are actively using to develop better relationships and trust with customers. We’ve taken a look at some simple and more challenging [...]

2 12, 2020

Google Analytics 360 VS Adobe Analytics: a guide to choosing the right platform

2022-05-09T17:40:11+01:00By |Categories: Digital Analytics, News Article|Tags: , , , , , |

Delivering customer expectations and ensuring future survival has never been more critical. Better use of data and analytics is crucial. Every business is going to require smart analytical [...]

12 11, 2020

Why the pressure is on retailers to adopt the right digital experience this festive season

2022-05-09T17:40:55+01:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article|Tags: , , , , , , |

This year, to gain a competitive edge, retailers need to bring the atmosphere of the sparkling, seasonal window display to their digital touch points – and to make [...]

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