Steve Carrod gives his views on how Digital Marketers can resolve the ‘privacy paradox’ that we are facing and market themselves correctly in line with consumer rights. Making [...]
In 2020, RS components achieved 51x ROI, calculated from the incremental revenue delivered through all of the personalisation activities managed in collaboration with DMPG. Take a look [...]
Privacy and value exchange are very topical at the moment in Australia, not least because of recent confrontations between Google, Facebook and regulators, but Google's recent announcement* has [...]
In the last year I have learned that there is one thing you can rely on ‘Down Under’ and that’s good humoured Aussie optimism, resilience, and a [...]
DMPG is pleased to announce a monthly roundtable to discuss all things CDP's. We aim to have a topic for discussion each month and provide an open [...]
In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]
With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 [...]
While every business has data, not many are actively using to develop better relationships and trust with customers. We’ve taken a look at some simple and more challenging [...]
Delivering customer expectations and ensuring future survival has never been more critical. Better use of data and analytics is crucial. Every business is going to require smart analytical [...]
This year, to gain a competitive edge, retailers need to bring the atmosphere of the sparkling, seasonal window display to their digital touch points – and to make [...]