One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
Boden gain +7% in online revenue by creating an innovative way to maximise Adobe Analytics data Results +7% increase in online revenue per year Eight-figure return, [...]
In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of [...]