Chapter 4 – CDP Implementation Planning
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
Boden gain +7% in online revenue by creating an innovative way to maximise Adobe Analytics data Results +7% increase in online revenue per year Eight-figure return, [...]
In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of [...]