15 11, 2022

Chapter 3 – CDP Vendor selection

2022-11-16T10:49:26+00:00By |Categories: Blog Article, CDP, Digital Strategy, Personalisation|Tags: , , , , , , , , |

How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]

15 01, 2021

Five books every Digital Strategist (Enablement specialist) should have in their arsenal

2022-05-09T17:37:03+01:00By |Categories: Blog Article, Conversion Rate Optimisation, Digital Strategy, Personalisation|Tags: , , , , , , |

1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment of [...]

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