‘Cache’ 22
A time saving trick that’s messing with our dataHave you noticed a decrease in pageviews or unexplained increases in page load times since Chrome 96? Maybe you’ve spotted [...]
26
06, 2024
27
03, 2024
Can I run two tests on the same page?
Introduction Conversion Rate Optimisation and/or Personalisation (CRO/P) usually delivers huge value return initially. If you then scale within a well thought through attribute & experience framework, this [...]
11
03, 2024
Fireside Chat #2 – Customer Data Platforms, Worth It?
Topics Covered What exactly is a Customer Data Platform and what is it supposed to do? Why is it that there has been an explosion [...]
27
02, 2024
Welcome to HLL++ – GA4’s Fundamental User Count Issue And Why CRO & Personalisation Programmes Can’t Scale Using It
Problem This isn’t actually a new problem. It’s the same issue that existed with Universal Analytics but got carried through to GA4. The issue sounds complicated but [...]
29
01, 2024
Fireside Chat – 1st and 3rd Party Cookies & Server-Side Tracking
Questions What is the difference between a 1st party cookie, a 3rd party cookie and a server-side or http cookie? What impact does the loss [...]
4
01, 2024
DMPG & TMW deliver 318-domain datalayer overhaul & GA/ GTM to AA migration within 3 months
Results >300 domains within 3 months: complete, uncaveated & delivered before the UA sunset deadline. Game changing product insight: with comprehensive & dynamic product engagement data, BMW [...]
2
10, 2023
Joules Email team are working 20x faster with DMPG hypersegmentation
Results 95% time saving when configuring complex dynamic content variants up to 50% direct sales boost (upgrades contributed to sales increases reaching 50%) scale: personalisation now ubiquitous [...]
6
06, 2023
DMPG deliver unprecedented scale & rigour within 6mo; 31x ROI & 10X expected revenue growth
Results Reach: suite of recommendations live across >40 markets. Rigour: revenue tied to clicked, viewed & carted products provides complete picture of behavioural impact - immediate, direct [...]
24
01, 2023
Chapter 4 – CDP Implementation Planning
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
15
11, 2022
Chapter 3 – CDP Vendor selection
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]