Good Enough is Better Than Perfect
I used to rewrite emails five times before sending them. I’d sit on reports for days, convinced they needed just one more tweak. And even now, I [...]
6
04, 2025
27
11, 2024
Google Analytics 4 – Attribution Issues Update
Google has recently provided updates on the status of some key attribution issues - these updates are shown in the tables below. Mis-attribution of traffic often leaves [...]
13
11, 2024
Test twice as fast, with half the risk: DMPG’s Stats-in-Personalisation whitepaper – part 1 The risk you’re not even thinking of
This is for everyone experimenting with anything. You’re probably going much slower than you need to. In This Whitepaper In this whitepaper we will rebuild the statistical [...]
23
10, 2024
Decoding GA4 Reporting Identities: The Data Does Make Sense
Accurate data collection is extremely important, but if you’re not organising that data in an intuitive & flexible way then it’s (often literally) useless. The chasm separating [...]
25
09, 2024
Boost Your Black Friday Emails: Think Beyond the Inbox
As we approach the frenzy of holiday shopping, Black Friday stands out as a pivotal moment for businesses. Last year alone consumers spent a whopping $9.12 billion [...]
26
06, 2024
‘Cache’ 22
A time saving trick that’s messing with our dataHave you noticed a decrease in pageviews or unexplained increases in page load times since Chrome 96? Maybe you’ve spotted [...]
27
03, 2024
Can I run two tests on the same page?
Introduction Conversion Rate Optimisation and/or Personalisation (CRO/P) usually delivers huge value return initially. If you then scale within a well thought through attribute & experience framework, this [...]
11
03, 2024
Fireside Chat #2 – Customer Data Platforms, Worth It?
Topics Covered What exactly is a Customer Data Platform and what is it supposed to do? Why is it that there has been an explosion [...]
27
02, 2024
Welcome to HLL++ – GA4’s Fundamental User Count Issue And Why CRO & Personalisation Programmes Can’t Scale Using It
Problem This isn’t actually a new problem. It’s the same issue that existed with Universal Analytics but got carried through to GA4. The issue sounds complicated but [...]
29
01, 2024
Fireside Chat – 1st and 3rd Party Cookies & Server-Side Tracking
Questions What is the difference between a 1st party cookie, a 3rd party cookie and a server-side or http cookie? What impact does the loss [...]