Chapter 4 – CDP Implementation Planning
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
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01, 2023
15
11, 2022
Chapter 3 – CDP Vendor selection
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
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07, 2022
Boden gain +7% in online revenue through social proof messaging using Adobe data
Boden gain +7% in online revenue by creating an innovative way to maximise Adobe Analytics data Results +7% increase in online revenue per year Eight-figure return, [...]
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Joules save more than 50% in technology costs and improve conversion
Results Over 50% saving vs. Taggstar 100% product coverage vs. 85% with Taggstar Integration with personalisation programe Direct control over onsite experience & analysis Three week implementation [...]
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02, 2021
Outlook for the Anz market 2021
In the last year I have learned that there is one thing you can rely on ‘Down Under’ and that’s good humoured Aussie optimism, resilience, and a [...]
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01, 2021
Five books every Digital Strategist (Enablement specialist) should have in their arsenal
1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment of [...]