15 01, 2021

Five books every Digital Strategist (Enablement specialist) should have in their arsenal

2021-01-15T14:25:37+00:00By |Categories: Blog Article, Conversion Rate Optimisation, Digital Strategy, Personalisation|Tags: , , , , , , , |

1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment [...]

14 12, 2020

Setting up Adobe Experience Cloud Triggers: 4 Easy Steps to Success

2020-12-15T11:25:15+00:00By |Categories: Blog Article, Campaign Management, Digital Analytics, Tag Management Systems|Tags: , , , , , , , |

A key benefit for users that run both Adobe Analytics and Campaign products is the Experience Cloud ‘Trigger’ functionality. It allows users to take advantage of the [...]

18 11, 2020

Google Analytics 360 vs Adobe Analytics – Which one is right for you?

2020-12-07T16:17:24+00:00By |Categories: Blog Article, Digital Analytics|Tags: , , , , , , , |

I have been working with Adobe and Google technology since 2004. Since 2010 I  have been consulting with companies across most industries here in the UK but [...]

29 09, 2020

3 Common Adobe Analytics Traffic Reporting Issues and how to solve them…

2020-11-23T10:36:30+00:00By |Categories: Blog Article, Digital Analytics|Tags: , , , , , , , , , , |

As a digital data consultancy working with clients across multiple verticals utilising Adobe Analytics, DMPG see the same frustrating reporting issues cropping up day in day out. [...]