unification Archives

23 10, 2024

Decoding GA4 Reporting Identities: The Data Does Make Sense

By Catalina Stingaciu|2024-10-29T20:17:54+00:00October 23rd, 2024|Categories: Blog Article, Digital Analytics, Digital Strategy, Google analytics|Tags: analytics, customer analytics, customer journey orchestration, datalayer, digital analytics, digital experience, GA4, GA4 Implementation, Google Analytics 4, implementation, technical, tracking, unification|

Accurate data collection is extremely important, but if you’re not organising that data in an intuitive & flexible way then it’s (often literally) useless. The chasm separating [...]

27 04, 2022

Chapter 2- ID Unification

By Will Taplin|2022-05-11T16:27:38+01:00April 27th, 2022|Categories: Blog Article|Tags: digital experience, tracking, unification, website|

Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]