Chapter 4 – CDP Implementation Planning
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
24
01, 2023
15
11, 2022
Chapter 3 – CDP Vendor selection
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
6
07, 2022
Boden gain +7% in online revenue through social proof messaging using Adobe data
Boden gain +7% in online revenue by creating an innovative way to maximise Adobe Analytics data Results +7% increase in online revenue per year Eight-figure return, [...]
22
02, 2021
Outlook for the Anz market 2021
In the last year I have learned that there is one thing you can rely on ‘Down Under’ and that’s good humoured Aussie optimism, resilience, and a [...]
11
02, 2021
CDP Monthly Roundtable Launch
DMPG is pleased to announce a monthly roundtable to discuss all things CDP's. We aim to have a topic for discussion each month and provide an open [...]
15
01, 2021
Five books every Digital Strategist (Enablement specialist) should have in their arsenal
1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment of [...]
17
12, 2020
Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success
In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]
10
12, 2020
A customer relationship is not just for Christmas
With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 [...]