11 02, 2021

CDP Monthly Roundtable Launch

2021-02-22T10:01:14+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , , , , , |

DMPG is pleased to announce a monthly roundtable to discuss all things CDP's. We aim to have a topic for discussion each month and provide an open [...]

15 01, 2021

Five books every Digital Strategist (Enablement specialist) should have in their arsenal

2021-01-15T14:25:37+00:00By |Categories: Blog Article, Conversion Rate Optimisation, Digital Strategy, Personalisation|Tags: , , , , , , , |

1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment [...]

17 12, 2020

Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success

2020-12-17T10:02:54+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , , , |

In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding [...]

10 12, 2020

A customer relationship is not just for Christmas

2020-12-10T11:53:06+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , |

With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict [...]