What was the challenge?
Boden is a well-loved fashion brand operating in seven markets across three continents. Strong and lasting relationships are at the heart of their success, built on a playful & warm tone that is uniquely Boden.
Boden’s staples are fantastically reviewed, but with a rapidly evolving range, many items aren’t around for long enough to collect review data. So the Boden trade team set out to supplement reviews with more responsive proof of value.
Data-driven social proof looked like a great option, but there was reluctance to run such critical messaging through a new 3rd party provider.