Examples of who we helped…
Redesign of the data layer ultimately leading to a new data set to drive their digital analytics and personalisation tools.
Upgrades made to their existing data layer to ensure better accuracy allowing for better data-driven decisions.
Data layer design from scratch to provide a framework that can be used consistently across all of their International markets delivered by a multitude of platform development vendors.
Redesign of the data layer allowing them to remove dependence on their current tracking application providers. This has lead to richer, more accurate data with the ability to switch to technology vendors better suited to their specific needs.