GA4 Migration Programme
Google Universal Analytics is being deprecated from July 2023 (October 2023 for 360 Customers). It has a different data model meaning it requires a total re-implementation from Universal Analytics
As a Google Analytics Certified Partner with hands-on experience, we are perfectly positioned to support you and your business through this migration process.
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How can DMPG support you:

Audit & Recommendation
- Solution design document detailing everything that needs to be tracked and how vs what is being tracked
- Architectural configuration design for Accounts, Properties, Sub-Properties and assets within Properties
- Mapping document showing how requirements will be achieved in GA4 and how this relates to the data layer dependencies
- Timeline with estimates and dependencies for achieving migration plan


Re-Implementation
- Detailed event-by-event, screen-by-screen solution design document detailing tracking requirements for GA4 compared to UA
- Support for any data layer changes required for all platforms
- Development of code changes inside Google Tag Manager (or other TMS)
- QA and verification of new implementation


Enablement & On-Going Support
- Hands-on training and coaching for all team members to become self-sufficient extracting reports and insights from new GA4 datastreams
- Continual support for all future changes to data collection, reporting and insights needs - an extension of your existing team
- Guidance for all future best practice approaches for data collection and insight generation
- Support for all macro-industry changes (GDPR, cookies, GA5)


Reporting & Insights
- Key Performance Indicator definitions and self-serve reporting toolbox including customised left-hand menu to support ‘frequently used’ reporting requirements
- Report and asset (segments, filters etc) creation to support key insights criteria
- Optional support for creation of Data Studio Dashboards consolidating data from multiple sources
- Support for extracting data out of GA via Google BigQuery
For a limited time we will be offering our Audit & Recommendation component free of charge.