Understand the key differences
GA4 brings with it a number of significant differences; some obvious, others more subtle. DMPG can help you in the context of your business needs, priorities, goals and objectives, review these difference across key areas and ensure that any potential impacts are understood ahead of time, including:
- Data model, data collection syntax, retention
- Dimensions, metrics
- Limits and integrations
– Menu customisation, reports & explorations
- Segmentation, audiences, sharing
- Consent, IDs, ML & attribution modelling.
Understand your current implementation & identify potential enhancements
Understanding the current feature usage, data collection and consent management integration (where relevant) is key to ensuring that value previously left untapped is addressed in migrating to GA4.
Invaluable outputs from this work stream include an audit document detailing everything that is tracked and how mapped to GA4 plus any data layer dependencies and dev work required to support GA4 solution migration.
Prepare for the journey with an experienced partner
DMPG have extensive experience in specifying implementations from scratch and in re-implementing suboptimal implementations.
As such we will leverage our tried-and-tested templates to plan the delivery of your migration to ensure that you successfully transition on time and in budget.
A key deliverable from this phase will be a detailed project delivery plan tailored to your businesses context with clear stages, inputs/outputs and milestones giving your team a blue print for success.
DMPG can extend your team and do the lifting for you
DMPG have extensive experience in managing the process end to end.
As such, we can leverage our tried-and-tested templates to plan and deliver your migration to successfully transition on time and in budget.
You won’t need to worry about deliver and can instead focus on planning to use all of the rich insights that you will have available to you!
Develop internal capability
DMPG carry extensive certifications in wide range of analytics and optimisation technologies, including Google.
DMPG pride ourselves on transferring our skills and experience into teams and in helping client to build out their internal capability.
We strive to help clients minimise the time to value from the investments made in measurement and performance optimisation tech.
Maintain compliance and develop progressive, robust trust practices
Privacy and first party data strategy are increasingly sources of competitive advantage, consumers and the advertising industry are increasingly focussed on progressive trust practices.
GA4 confers a number of features including difference data retention, consent mode which integrates with GTM and any third party CSMs to ensure that you remain compliant and respectful of user preferences.
DMPG can also support across cookie audits, data quality assurance automation and server-side cookie solutions.
Need support that is tailored to your specific needs?
Have already started one or more parts of the migration process and need help in particular areas or have you struggled with one or more aspects?
DMPG can pick-up from wherever you have gotten upto or fully customise the support needed with fixed fee or flexible time and material models available.
For more information please reach out to us on email@example.com