DMPG Tag Management

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How accurate is your Digital Data Collection? Which governance process do you use for managing where all your digital data is being sent?

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Examples of who we helped…

Argos

Migrated the entire business to a different tag management system as well as cleaned up many of the tags and rules behind those tags.

Center Parcs

We have integrated as part of their internal teams and during a migration to a new Tag Management tool we have redefined the release and tag collection governance process to ensure it meets the highest standards and integrates with their other platform release processes.

Snapfish

We have integrated as part of the Snapfish internal team to continually manage their data collection within their tag management system for all data collection applications.

The Economist

The Economist

Worked across multiple teams to rationalise down over 50% of all tags as well as optimised remaining tags across multiple tag management systems into a single tool.

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