Our Clients
Our Clients
Latest News
Latest News
Joules Email team are working 20x faster with DMPG hypersegmentation
Results 95% time saving when configuring complex dynamic content variants up to 50% direct sales boost (upgrades contributed to sales increases reaching 50%) scale: personalisation now ubiquitous The Challenge [...]
DMPG deliver unprecedented scale & rigour within 6mo; 31x ROI & 10X expected revenue growth
Results Reach: suite of recommendations live across >40 markets. Rigour: revenue tied to clicked, viewed & carted products provides complete picture of behavioural impact - immediate, direct & ripple effects. Relevance: DMPG mapped Farnell [...]
Boden gain +7% in online revenue through social proof messaging using Adobe data
Boden gain +7% in online revenue by creating an innovative way to maximise Adobe Analytics data Results +7% increase in online revenue per year Eight-figure return, annually Seven figure return, during trial period [...]
What They Say About Us
DMPG first unlocked our global potential with deep technical understanding, then helped us to turn product recommendations into a cross-journey, hyper-relevant navigation channel. After 12 months we are in an entirely different place and could not have got there without this dedicated and diligent team.
DMPG is our virtual analytics team, their super-talented specialists are involved to implement everything we do, from enhancing product tracking to leveraging analytics for Marketing. I trust them completely and they consistently deliver a high quality performance.
Joules have worked with DMPG across a number of projects to drive improved online marketing and analytics capability across their e-commerce business. We have always found them to be both innovative and agile in their delivery with a customer first approach to doing business.
DMPG did a great job overhauling our tracking implementation through the use of a custom data layer, ensuring our tag manager and digital analytics tool were set up correctly and pulling all the data we needed. This created a solid foundation for the Conversion Rate Optimisation programme that they led for us. The experiment ideation and implementation process was smooth, and generated some great results for us. Very knowledgeable team – thoroughly recommended.
Our Core Partners
Our Core Partners
Latest Blogs
Adobe Customer Journey Analytics: A Tale of Two Product Strings
Online retail businesses live or die by their stock levels. A couple of challenging years characterised by supply-chain disruption and delayed order fulfilment have really underscored this in the industry. Monitoring stock availability has been a key priority for many of our clients this year, but how can we get this data into Adobe Analytics in the most effective way, to give us a clear view of what exactly is happening out there on our product detail pages (PDPs)?
How and Why To Track Site to Store Behaviour
One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
GA4 vs UA – metrics & data processing differences
One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
Our Services
Strategy
Your digital experience should be consistent and personalised based on your customers’ needs, across all touchpoints. DMPG support businesses to maximise the ROI of digital by creating incredible consistent sequential experiences and breakdown business silos.
Design
Digital data design will underpin the quality and accuracy of all data flowing through digital experience tools, ultimately delivering a more sustainable path to maturity.
Collect
Digital data must be collected consistently and accurately across all platforms and devices in-line with the core business objectives. Sometimes less is actually more.
Inform
Accurate, reliable and robust data is required to underpin any decision. Our goal is additionally to move from a state of backwards facing reporting to a position of forward-looking opportunities.
Optimise
This will only be possible with your data providing forward-looking opportunities. Our efforts to optimise will most likely be focused on the quick-wins and other activities that drive immediate impact and value.
Personalise
With accurate and high quality data along with the learnings from tactical optimisation activities we can ensure personalised experienced are designed to elicit the best response for your audience based on their individual behaviour.
Strategy
Your digital experience should be consistent and personalised based on your customers’ needs, across all touchpoints. DMPG support businesses to maximise the ROI of digital by creating incredible consistent sequential experiences and breakdown business silos.
Design
Digital data design will underpin the quality and accuracy of all data flowing through digital experience tools, ultimately delivering a more sustainable path to maturity.
Collect
Digital data must be collected consistently and accurately across all platforms and devices in-line with the core business objectives. Sometimes less is actually more.
Inform
Accurate, reliable and robust data is required to underpin any decision. Our goal is additionally to move from a state of backwards facing reporting to a position of forward-looking opportunities.
Optimise
This will only be possible with your data providing forward-looking opportunities. Our efforts to optimise will most likely be focused on the quick-wins and other activities that drive immediate impact and value.
Personalise
With accurate and high quality data along with the learnings from tactical optimisation activities we can ensure personalised experienced are designed to elicit the best response for your audience based on their individual behaviour.