Online retail businesses live or die by their stock levels. A couple of challenging years characterised by supply-chain disruption and delayed order fulfilment have really underscored this in the industry. Monitoring stock availability has been a key priority for many of our clients this year, but how can we get this data into Adobe Analytics in the most effective way, to give us a clear view of what exactly is happening out there on our product detail pages (PDPs)?
A key benefit for users that run both Adobe Analytics and Campaign products is the Experience Cloud ‘Trigger’ functionality. It allows users to take advantage of the [...]
As a digital data consultancy working with clients across multiple verticals utilising Adobe Analytics, DMPG see the same frustrating reporting issues cropping up day in day out. [...]