Matt Grogan, Author at DMPG

About Matt Grogan

Matt has nearly 5 years consultancy-side experience at the intersection of Marketing, Analytics and Tech. He has worked with businesses of all sizes across all major industries including Retail, Entertainment, Publishing, Travel, Financial Services and Energy. He has been lucky enough to consult in the UK, Germany and the US. Matt is an Adobe Analytics specialist but holds his own in most other web analytics platforms and marketing tools. He also makes okay PowerPoint slides…

14 12, 2020

Setting up Adobe Experience Cloud Triggers: 4 Easy Steps to Success

2022-05-09T17:38:44+01:00By Matt Grogan|Categories: Blog Article, Campaign Management, Digital Analytics, Tag Management Systems|Tags: Abandon Basket, Adobe Analytics, Adobe Campaign, Adobe Launch, Email, Email Campaign, Experience Cloud, Triggers|

A key benefit for users that run both Adobe Analytics and Campaign products is the Experience Cloud ‘Trigger’ functionality. It allows users to take advantage of the [...]

29 09, 2020

3 Common Adobe Analytics Traffic Reporting Issues and how to solve them…

2020-11-23T10:36:30+00:00By Matt Grogan|Categories: Blog Article, Digital Analytics|Tags: Adobe Analytics, Analytics, Apple, CNAMEs, iOS, iPads, Macintosh, Marketing Channel Paid Search, Safari, Tracking Codes, User Agent|

As a digital data consultancy working with clients across multiple verticals utilising Adobe Analytics, DMPG see the same frustrating reporting issues cropping up day in day out. [...]