About Matt Grogan

Matt has nearly 5 years consultancy-side experience at the intersection of Marketing, Analytics and Tech. He has worked with businesses of all sizes across all major industries including Retail, Entertainment, Publishing, Travel, Financial Services and Energy. He has been lucky enough to consult in the UK, Germany and the US. Matt is an Adobe Analytics specialist but holds his own in most other web analytics platforms and marketing tools. He also makes okay PowerPoint slides…
2 02, 2023

No One Likes A Sell-Out! Taking Your Adobe Analytics Stock Tracking to the Next Level

By |2023-02-21T10:00:46+00:00February 2nd, 2023|Categories: Blog Article, Digital Analytics, Tag Management Systems|Tags: , , , , , , , , , |

Online retail businesses live or die by their stock levels. A couple of challenging years characterised by supply-chain disruption and delayed order fulfilment have really underscored this in the industry. Monitoring stock availability has been a key priority for many of our clients this year, but how can we get this data into Adobe Analytics in the most effective way, to give us a clear view of what exactly is happening out there on our product detail pages (PDPs)?

14 12, 2020

Setting up Adobe Experience Cloud Triggers: 4 Easy Steps to Success

By |2022-05-09T17:38:44+01:00December 14th, 2020|Categories: Blog Article, Campaign Management, Digital Analytics, Tag Management Systems|Tags: , , , , , , |

A key benefit for users that run both Adobe Analytics and Campaign products is the Experience Cloud ‘Trigger’ functionality. It allows users to take advantage of the [...]

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