How and Why To Track Site to Store Behaviour

By |2023-05-11T21:10:33+01:00April 26th, 2023|Categories: Blog Article, CDP, Digital Analytics, Retail Analytics|Tags: , , , , , , , , |

One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.