27 02, 2024

Welcome to HLL++ – GA4’s Fundamental User Count Issue And Why CRO & Personalisation Programmes Can’t Scale Using It

By |2024-03-12T14:25:07+00:00February 27th, 2024|Categories: Adobe Analytics, Blog Article, CDP, Conversion Rate Optimisation, Digital Analytics, Digital Strategy, Personalisation|

Problem This isn’t actually a new problem. It’s the same issue that existed with Universal Analytics but got carried through to GA4. The issue sounds complicated but [...]

11 02, 2021

CDP Monthly Roundtable Launch

By |2021-02-22T10:01:14+00:00February 11th, 2021|Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , |

DMPG is pleased to announce a monthly roundtable to discuss all things CDP's. We aim to have a topic for discussion each month and provide an open [...]

Go to Top