Online retail businesses live or die by their stock levels. A couple of challenging years characterised by supply-chain disruption and delayed order fulfilment have really underscored this in the industry. Monitoring stock availability has been a key priority for many of our clients this year, but how can we get this data into Adobe Analytics in the most effective way, to give us a clear view of what exactly is happening out there on our product detail pages (PDPs)?
A key benefit for users that run both Adobe Analytics and Campaign products is the Experience Cloud ‘Trigger’ functionality. It allows users to take advantage of the [...]
The focus of this article is to provide step-by-step instructions for an alternative QA method for Firebase+GTM+Google Analytics Implementations on Mobile Applications. There are several methods that [...]
How to migrate from DTM to Launch In this post we will provide a high level overview of the process of migrating from DTM to Launch along with [...]