One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
Google has finally officially announced that it will be sunsetting Universal Analytics as of July 2023 (October for 360 accounts). That means all Universal Analytics properties will [...]
The focus of this article is to provide step-by-step instructions for an alternative QA method for Firebase+GTM+Google Analytics Implementations on Mobile Applications. There are several methods that [...]