About Catalina Stingaciu

Catalina is a highly competent and enthusiastic member of the team that focusses on Google Analytics and Optimize. Her ability to deliver quality work for her clients quickly is one of her main strengths. Originally from Romania, Catalina is fluent in both Romanian and English.
14 02, 2023

GA4 vs UA – metrics & data processing differences

By |2023-02-21T09:59:20+00:00February 14th, 2023|Categories: Blog Article, Digital Analytics|Tags: , , |

One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.

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