11 02, 2021

CDP Monthly Roundtable Launch

2021-02-22T10:01:14+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , , , , , |

DMPG is pleased to announce a monthly roundtable to discuss all things CDP's. We aim to have a topic for discussion each month and provide an open [...]

15 01, 2021

Five books every Digital Strategist (Enablement specialist) should have in their arsenal

2021-01-15T14:25:37+00:00By |Categories: Blog Article, Conversion Rate Optimisation, Digital Strategy, Personalisation|Tags: , , , , , , , |

1. Behavioral Economics: The Basics Behavioral Economics challenges the central assumptions of neoclassical economics, by highlighting the fact that humans are not always acting towards the betterment [...]

17 12, 2020

Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success

2020-12-17T10:02:54+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , , , |

In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding [...]

14 12, 2020

Setting up Adobe Experience Cloud Triggers: 4 Easy Steps to Success

2020-12-15T11:25:15+00:00By |Categories: Blog Article, Campaign Management, Digital Analytics, Tag Management Systems|Tags: , , , , , , , |

A key benefit for users that run both Adobe Analytics and Campaign products is the Experience Cloud ‘Trigger’ functionality. It allows users to take advantage of the [...]

10 12, 2020

A customer relationship is not just for Christmas

2020-12-10T11:53:06+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , |

With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict [...]

3 12, 2020

Develop Digital Customer Relationships, Not Single Purchases – Customer Experience Magazine

2020-12-07T16:11:22+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article|Tags: , , , , , , , |

While every business has data, not many are actively using to develop better relationships and trust with customers. We’ve taken a look at some simple and more [...]

18 11, 2020

Google Analytics 360 vs Adobe Analytics – Which one is right for you?

2020-12-07T16:17:24+00:00By |Categories: Blog Article, Digital Analytics|Tags: , , , , , , , |

I have been working with Adobe and Google technology since 2004. Since 2010 I  have been consulting with companies across most industries here in the UK but [...]