Fireside Chat #3 – How do we run GA4 and CJA together effectively?
Get your own copy of the Whitepaper If you’d like a copy of the detailed 52 page whitepaper then please comment on our LinkedIn post [...]
Get your own copy of the Whitepaper If you’d like a copy of the detailed 52 page whitepaper then please comment on our LinkedIn post [...]
Introduction Conversion Rate Optimisation and/or Personalisation (CRO/P) usually delivers huge value return initially. If you then scale within a well thought through attribute & experience framework, this [...]
Topics Covered What exactly is a Customer Data Platform and what is it supposed to do? Why is it that there has been an explosion [...]
Problem This isn’t actually a new problem. It’s the same issue that existed with Universal Analytics but got carried through to GA4. The issue sounds complicated but [...]
Introduction A mature personalisation program will involve a large number of experiences, with impact measured at both the Experience & Aggregate levels To demonstrate ROI, the program [...]
Questions What is the difference between a 1st party cookie, a 3rd party cookie and a server-side or http cookie? What impact does the loss [...]
Results >300 domains within 3 months: complete, uncaveated & delivered before the UA sunset deadline. Game changing product insight: with comprehensive & dynamic product engagement data, BMW [...]
Product string (s.products) has for years been one of the most powerful features of Adobe Analytics, but it has its limits. Whenever DMPG implements we always find [...]
Results 95% time saving when configuring complex dynamic content variants up to 50% direct sales boost (upgrades contributed to sales increases reaching 50%) scale: personalisation now ubiquitous [...]
Results Reach: suite of recommendations live across >40 markets. Rigour: revenue tied to clicked, viewed & carted products provides complete picture of behavioural impact - immediate, direct [...]