Intro In our last article, we talked about how Google Analytics 4 (GA4) is different from Universal Analytics (UA) and what are its benefits/drawbacks, taking into account [...]
Boden gain +7% in online revenue by creating an innovative way to maximise Adobe Analytics data Results +7% increase in online revenue per year Eight-figure return, [...]
RS Components is a global omnichannel solutions partner for industrial customers and suppliers who are involved [...]
Results Over 50% saving vs. Taggstar 100% product coverage vs. 85% with Taggstar Integration with personalisation programe Direct control over onsite experience & analysis Three week implementation [...]
Unlock 2.5% - 4% global revenue growth. Making things easy online has never been more important. With 2019’s shelf-scanners now scroll-hover-clicking and digital spend still 32% above [...]
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]
Google has finally officially announced that it will be sunsetting Universal Analytics as of July 2023 (October for 360 accounts). That means all Universal Analytics properties will [...]
At DMPG we pride ourselves on being a transparent and ethical organisation. As such, we cannot and will not stand by as Putin rages on with an unprovoked [...]
In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of your [...]
Over the last 4 months, DMPG has competed in the Adobe ‘Win with AEP’ program to develop our proposition and expertise with Adobe Experience Platform. The Win [...]