Chapter 2- ID Unification
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]
Google has finally officially announced that it will be sunsetting Universal Analytics as of July 2023 (October for 360 accounts). That means all Universal Analytics properties will stop [...]
At DMPG we pride ourselves on being a transparent and ethical organisation. As such, we cannot and will not stand by as Putin rages on with an unprovoked [...]
In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of your [...]
Over the last 4 months, DMPG has competed in the Adobe ‘Win with AEP’ program to develop our proposition and expertise with Adobe Experience Platform. The Win [...]
We are entering that pre-festive period and Black Friday is on everyone's mind. With people asking themselves how they can profit from the inevitable shopping mania that [...]
Working as a consultant for the last decade or so, you get used to speaking a lot about hourly rates. However, only I seem to be the [...]
As we start to enter into what some might consider the post-pandemic ‘new normal’ (at least for rich western nations) it is important to ensure that any [...]
We get asked a lot about server-side tracking here and we also read quite a few articles that either misrepresent how it works or gloss over some of [...]