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Steve Carrod

About Steve Carrod

Steve has been working in the Digital Analytics industry since 2005 and CRO/Personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-direct both in the UK and in the US before establishing DMPG. DMPG was set up to be the gold standard for Analytics, TMS, CRO & Personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.
10 12, 2020

A customer relationship is not just for Christmas

2020-12-10T11:53:06+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , |

With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict [...]

18 11, 2020

Google Analytics 360 vs Adobe Analytics – Which one is right for you?

2020-12-07T16:17:24+00:00By |Categories: Blog Article, Digital Analytics|Tags: , , , , , , , |

I have been working with Adobe and Google technology since 2004. Since 2010 I  have been consulting with companies across most industries here in the UK but [...]

12 11, 2020

Why the pressure is on retailers to adopt the right digital experience this festive season

2020-11-23T10:40:42+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article|Tags: , , , , , , |

This year, to gain a competitive edge, retailers need to bring the atmosphere of the sparkling, seasonal window display to their digital touch points – and to [...]