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About Steve Carrod

Steve has been working in the Digital Analytics industry since 2005 and CRO/Personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-direct both in the UK and in the US before establishing DMPG. DMPG was set up to be the gold standard for Analytics, TMS, CRO & Personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.
20 09, 2021

Making the most of your People, Process & Tools

2021-09-21T13:04:46+01:00By |Categories: Blog Article|Tags: , , , , , , , , , , |

As we start to enter into what some might consider the post-pandemic ‘new normal’ (at least for rich western nations) it is important to ensure that any [...]

24 08, 2021

Is server-side tracking the answer to all my cookie and privacy woes?

2021-09-09T13:18:38+01:00By |Categories: Blog Article|Tags: , , , , , , , , , , |

We get asked a lot about server-side tracking here and we also read quite a few articles that either misrepresent how it works or gloss over some [...]

10 12, 2020

A customer relationship is not just for Christmas

2020-12-10T11:53:06+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: , , , , , , , , |

With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict [...]

18 11, 2020

Google Analytics 360 vs Adobe Analytics – Which one is right for you?

2020-12-07T16:17:24+00:00By |Categories: Blog Article, Digital Analytics|Tags: , , , , , , , |

I have been working with Adobe and Google technology since 2004. Since 2010 I  have been consulting with companies across most industries here in the UK but [...]

12 11, 2020

Why the pressure is on retailers to adopt the right digital experience this festive season

2020-11-23T10:40:42+00:00By |Categories: Conversion Rate Optimisation, Digital Analytics, News Article|Tags: , , , , , , |

This year, to gain a competitive edge, retailers need to bring the atmosphere of the sparkling, seasonal window display to their digital touch points – and to [...]