Anatomy of a billable hour
Working as a consultant for the last decade or so, you get used to speaking a lot about hourly rates. However, only I seem to be the [...]
27
09, 2021
20
09, 2021
Making the most of your People, Process & Tools
As we start to enter into what some might consider the post-pandemic ‘new normal’ (at least for rich western nations) it is important to ensure that any [...]
24
08, 2021
Is server-side tracking the answer to all my cookie and privacy woes?
We get asked a lot about server-side tracking here and we also read quite a few articles that either misrepresent how it works or gloss over some of [...]
11
06, 2021
Why are 3rd party cookies dying and what do I need to do about it?
This blog post will be giving a brief overview of what is happening in the digital media and advertising world and how it will impact your business. What [...]
10
12, 2020
A customer relationship is not just for Christmas
With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 [...]
2
12, 2020
Google Analytics 360 VS Adobe Analytics: a guide to choosing the right platform
Delivering customer expectations and ensuring future survival has never been more critical. Better use of data and analytics is crucial. Every business is going to require smart analytical [...]
18
11, 2020
Google Analytics 360 vs Adobe Analytics – Which one is right for you?
I have been working with Adobe and Google technology since 2004. Since 2010 I have been consulting with companies across most industries here in the UK but [...]
12
11, 2020
Why the pressure is on retailers to adopt the right digital experience this festive season
This year, to gain a competitive edge, retailers need to bring the atmosphere of the sparkling, seasonal window display to their digital touch points – and to make [...]
25
06, 2019
Handling Returns + Margin Data in Adobe Analytics
Since the deprecation of numeric data within SAINT classifications it has reduced the options for handling returns and margin data inside of Adobe Analytics. Arguably the Numeric [...]
2
02, 2018
How to use Merchandising eVars in Adobe Analytics – Product Modules
Summary DMPG have been implementing Adobe Analytics since 2010 and in all cases have always looked to use the full capabilities of the analytics tools clients operate. [...]