About Steve Carrod

Steve has been working in the Digital Analytics industry since 2005 and CRO/Personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-direct both in the UK and in the US before establishing DMPG. DMPG was set up to be the gold standard for Analytics, TMS, CRO & Personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.
27 02, 2024

Welcome to HLL++ – GA4’s Fundamental User Count Issue And Why CRO & Personalisation Programmes Can’t Scale Using It

By |2024-03-12T14:25:07+00:00February 27th, 2024|Categories: Adobe Analytics, Blog Article, CDP, Conversion Rate Optimisation, Digital Analytics, Digital Strategy, Personalisation|

Problem This isn’t actually a new problem. It’s the same issue that existed with Universal Analytics but got carried through to GA4. The issue sounds complicated but [...]

26 04, 2023

How and Why To Track Site to Store Behaviour

By |2023-05-11T21:10:33+01:00April 26th, 2023|Categories: Blog Article, CDP, Digital Analytics, Retail Analytics|Tags: , , , , , , , , |

One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.

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