One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
Intro In our last article, we talked about how Google Analytics 4 (GA4) is different from Universal Analytics (UA) and what are its benefits/drawbacks, taking into account [...]
Working as a consultant for the last decade or so, you get used to speaking a lot about hourly rates. However, only I seem to be the [...]
As we start to enter into what some might consider the post-pandemic ‘new normal’ (at least for rich western nations) it is important to ensure that any [...]
We get asked a lot about server-side tracking here and we also read quite a few articles that either misrepresent how it works or gloss over some of [...]
This blog post will be giving a brief overview of what is happening in the digital media and advertising world and how it will impact your business. What [...]
With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 [...]
Delivering customer expectations and ensuring future survival has never been more critical. Better use of data and analytics is crucial. Every business is going to require smart analytical [...]
I have been working with Adobe and Google technology since 2004. Since 2010 I have been consulting with companies across most industries here in the UK but [...]
This year, to gain a competitive edge, retailers need to bring the atmosphere of the sparkling, seasonal window display to their digital touch points – and to make [...]