Google Archives

Everything you need to know about GA4

2022-05-10T09:09:11+01:00By Catalina Stingaciu|Categories: Blog Article|Tags: Digital Experience Optimisation, GA4, GA4 Implementation, Google, Google Analytics|

Google has finally officially announced that it will be sunsetting Universal Analytics as of July 2023 (October for 360 accounts). That means all Universal Analytics properties will stop [...]

Google: An unlikely champion for the consumer (FLoC)?

Privacy and value exchange are very topical at the moment in Australia, not least because of recent confrontations between Google, Facebook and regulators, but Google's recent announcement* has [...]