One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
Online retail businesses live or die by their stock levels. A couple of challenging years characterised by supply-chain disruption and delayed order fulfilment have really underscored this in the industry. Monitoring stock availability has been a key priority for many of our clients this year, but how can we get this data into Adobe Analytics in the most effective way, to give us a clear view of what exactly is happening out there on our product detail pages (PDPs)?
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]