Chapter 2- ID Unification
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]
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04, 2022
25
01, 2022
Chapter 1- Data Validation and Use Case Planning
In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of your [...]