Chapter 4 – CDP Implementation Planning
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
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01, 2023
15
11, 2022
Chapter 3 – CDP Vendor selection
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
27
04, 2022
Chapter 2- ID Unification
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]
25
01, 2022
Chapter 1- Data Validation and Use Case Planning
In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of [...]