Head of Solution Architecture & Sales Strategy

About Graham Newell

Graham has 10 years of experience working with clients across Europe in Analytics, Testing and the activation of data. The largest portion of his professional career has been with Adobe. From a consultant for Analytics, Target & AAM, Graham then focussed on the sales side of consulting as a Solution Architect with Adobe, creating the overall projects for new and existing clients to solve problems and provide solutions to delivering new technologies and provide support on delivering KPIs for EMEA and the Middle East clients. Graham now works on new opportunities for DMPG by shaping the support and experience of projects for potential clients and with our technology partners to grow the footprint and support DMPG can offer directly into their sales process.

24 08, 2021

How the retail industry can bring customers back to the high street

2022-05-09T17:28:08+01:00By Graham Newell|Categories: Blog Article|Tags: consumerdata, datapersonalisation, dataprivacy, Digital consultancy, Digital Customer Experience, digitalmarketers, digitalmarketing, GDPR, Personalisation, personalisedexperience|

The IMRG Capgemini Online Retail Sales Index has found that online sales in the UK fell by 9.1% in May 2021 versus a year earlier, Charged Retail reports [...]

6 07, 2021

How not to get stung when choosing your agency/consulting partner

2022-05-09T17:32:26+01:00By Graham Newell|Categories: Blog Article|Tags: Agency, Consultancy, Dataconsent, Datatargeting, Digital consultancy, GDPR, Third-party cookies, Userdata|

How not to get stung when choosing your agency/consulting partner The digital world is changing and growing at a rate that most cannot keep up with. More and [...]

11 02, 2021

CDP Monthly Roundtable Launch

2021-02-22T10:01:14+00:00By Graham Newell|Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: Audiences, CRM, Customer Data Platform (CDP), Customer First Strategy, Data Activation, Data Collection, Data Management Platform, Data Science, Data-Based Precision, DMP, Journey Orchestration, Marketing Automation, Unified Profile|

DMPG is pleased to announce a monthly roundtable to discuss all things CDP's. We aim to have a topic for discussion each month and provide an open [...]

17 12, 2020

Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success

2022-05-09T17:37:40+01:00By Graham Newell|Categories: Conversion Rate Optimisation, Digital Analytics, News Article, Personalisation|Tags: Customer Data Platform (CDP), Customer First Strategy, Data Collection, Data-Based Precision, Digital Behaviour, Digital Customer Experience, Digital Experience Optimisation, Digital Journey, Digital Transition, Personalisation, Single Customer View|

In this article Steve Carrod has been invited to provide guest commentary to help businesses understand what some of the key considerations will be in 2021 regarding optimal [...]

3 12, 2020

Develop Digital Customer Relationships, Not Single Purchases – Customer Experience Magazine

2022-05-09T17:39:44+01:00By Graham Newell|Categories: Conversion Rate Optimisation, Digital Analytics, News Article|Tags: Customer Data Platform (CDP), Data Collection, Data-Based Precision, Digital Behaviour, Digital Customer Experience, Digital Journey, Digital Transition, Personalisation|

While every business has data, not many are actively using to develop better relationships and trust with customers. We’ve taken a look at some simple and more challenging [...]