With shopping habits evolving years ahead of expectations and online sales surging by 129%, optimising digital operations is more crucial than ever. In fact, some estimates predict 2020 will see two years’ worth of eCommerce growth compressed into one holiday season. As well as moving where they shop, consumers are adjusting when they buy; purchasing in advance to avoid delivery delays and causing a ripple effect across stocks, promotions, and sales.

While there is still plenty of potentials for retailers to achieve huge success, seizing it will mean both moving with the omni-channel shift and adjusting to the new shape of consumer trends. Retailers must provide engaging digital experiences that will not only enhance their festive gains but also help build enduring consumer relationships.

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