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6 11, 2015

Adobe to Acquire comScore’s Digital Analytix Technology: A comparison of Adobe Analytics and comScore Digital Analytix (DAx)

2020-11-23T10:38:40+00:00By Steve Carrod|Categories: Blog Article, Digital Analytics|Tags: Adobe Analytics, Analytics, comScore DAx|

With yesterday's confirmation of Adobe's intention to purchase the Digital Analytix product from comScore, here at DMPG we thought it would be a good [...]

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30 10, 2015

Debugging and Testing Google Analytics

2020-11-23T10:38:40+00:00By Tom Marianczak|Categories: Blog Article, Digital Analytics|Tags: Analytics, Google Analytics, Testing|

Recently, I've been answering a few web analytics questions over on StackOverflow.com.  One of the things that keeps getting asked or I'm pointing people towards is how to [...]

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22 09, 2015

Single Customer View Chapter 2: Setting a Customer Identification Key

2020-11-23T10:38:40+00:00By Steve Carrod|Categories: Blog Article, Digital Analytics|Tags: Adobe Analytics, Analytics, Single Customer View|

Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing [...]

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18 08, 2015

Single Customer View Chapter 1: Using a Customer Identification Key

2020-11-23T10:38:40+00:00By Steve Carrod|Categories: Blog Article, Digital Analytics|Tags: Adobe Analytics, Analytics, Single Customer View|

Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing [...]

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16 06, 2014

Integrating Webtrends Optimize with Analytics including Google and Adobe

2020-11-23T10:38:40+00:00By Tom Marianczak|Categories: Blog Article, Conversion Rate Optimisation, Digital Analytics|Tags: Adobe Analytics, Analytics, Google Analytics, Optimisation, Webtrends Optimize|

In this article I'm going to give a technical overview of integrating optimisation with analytics.  We'll concentrate on Webtrends Optimize as the optimisation tool of choice and describe [...]

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