Chapter 4 – CDP Implementation Planning
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
Planning for Success We've taken a look at why you may want to implement a CDP, how this data can be unified and how can you assess vendor [...]
How to Select a Customer Data Platform? So far we've looked at planning use cases and how you might identify your customers to build a single customer [...]
Intro In our last article, we talked about how Google Analytics 4 (GA4) is different from Universal Analytics (UA) and what are its benefits/drawbacks, taking into account [...]
Unlock 2.5% - 4% global revenue growth. Making things easy online has never been more important. With 2019’s shelf-scanners now scroll-hover-clicking and digital spend still 32% above [...]
Why build a single customer view… and how to? We've seen a common scenario where different teams across a business have a different understanding of their customers [...]
Google has finally officially announced that it will be sunsetting Universal Analytics as of July 2023 (October for 360 accounts). That means all Universal Analytics properties will [...]
In a previous article, Steve talked about how to set a solid foundation for improving the digital experience for your customers by getting the most out of [...]
Over the last 4 months, DMPG has competed in the Adobe ‘Win with AEP’ program to develop our proposition and expertise with Adobe Experience Platform. The Win [...]
We are entering that pre-festive period and Black Friday is on everyone's mind. With people asking themselves how they can profit from the inevitable shopping mania that [...]
Working as a consultant for the last decade or so, you get used to speaking a lot about hourly rates. However, only I seem to be the [...]