Digital Experience Enablement Specialist (Data Collection/Activation)

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Who we are

DMPG is a fast growing (30 today, 60 by 2023), highly experienced team providing digital experience enablement services to our clients. We punch well above our weight and boast an impressive client roster including Audible, Boden, Compare The Market, Joules, Saga,  Science in Sport, The Economist and many more.

We always strive to go beyond client expectations, and we are recognised as leaders in our industry. We now need to grow our team, and we are looking for a Digital Experience Enablement Specialist who shares our enthusiasm for capturing, understanding and utilising data.

What we do

Our core enablement services cover six key components within two service strands:

Data Collection

1. Data layer strategy, design and implementation

2. Tag management strategy, deployment and maintenance

3. Analytics strategy, implementation and insights support

Data Activation

4. Conversion rate optimisation strategy, execution and insights support

5. Personalisation strategy, execution and insights support

6. Omni-channel digital customer experience journey orchestration

We guide our clients onto a digital maturity path to ensure they get the greatest value from their data set by removing any inefficiencies or uncertainties around accuracy.

Summary

This is a chance to be part of a growing team delivering real value for our clients.  We are, in most cases considered, as an extension of our client’s team and as such enjoy effective and long-standing working relationships. You should be motivated to make a real difference to all client engagements and to deliver the best value.

There will then be specialisms within these 3 levels of seniority based on your skills that need to align to the 6 core services as listed above.  Typically this is split 4 ways:

Data Collection / Business

Normally named a ‘Data Analyst’ or ‘Web Analytics Manager’ across other companies’ nomenclature.  Ultimately you will be a specialist using either Adobe Analytics or Google Analytics to provide insights and recommendations on the data collected.

Data Collection / Technical

Normally named a ‘Technical Data Analyst’ or ‘Analytics Implementation Manager’.  You will be a specialist using either Adobe Analytics or Google Analytics, fed primarily by data from a robust data layer, typically via a Tag Manager or perhaps via a server-side collection framework.

Data Activation / Business

Normally named a ‘Data Strategist’ or ‘Optimisation/Personalisation Manager’.  You will be a specialist in using tools such as Adobe Target, Google Optimize, Dynamic Yield or Optimizely to name the most applicable and you may have experience using Customer Data Platforms such as Tealium Audience Stream, Segment or mParticle.  Your approach will be from a planning and execution overview perspective but not getting into the weeds of the implementation.

Data Activation / Technical

Normally named a ‘Data Engineer’ or ‘Technical Delivery Expert’.  You will be a specialist in using tools such as Adobe Campaign, Braze, Iterable and/or you may have experience using Customer Data Platforms such as Tealium Audience Stream, Segment or mParticle.  Your approach will be from a technical implementation, deployment and maintenance perspective but you would not consider yourself a traditional developer.

Location

Initially home-based with the option of using a central London hot-desking environment on demand.  We also meet as an entire team in Central London once a month

The Digital Experience Enablement Specialist comes in 3 level of seniority:

  • Supporting the Client Enablement Lead (who manages the client) as it pertains to your specialism, working to a brief or direction provided by the Enablement Lead.
  • Regularly speaking with the client – mostly alongside a Senior Specialist or Enablement Lead to ensure client requirements are fully understood and that all solution design recommendations are communicated effectively.
  • Hands-on work directly in the tools that you are a specialist in (primarily Adobe Analytics, Google Analytics, Adobe Target, Google Optimize, Adobe Campaign). Either from a configuration and maintenance perspective or for technical integration and deployment tasks.
Supporting the Client Enablement Lead and/or Senior Specialist to deliver the following:
  • Creating requirements documentation
  • Creating detailed solution design reference documents
  • Building implementation/deployment plans
  • Configuring the tools (RSIDs, Activities etc)
  • Working with the internal and external team members to manage the implementation process
  • Working with the internal team members and client stakeholders to ensure all parties are completing their tasks to achieve the overall deliverable on time
  • Supporting the development team to ensure QA is completed to the highest standard
  • Creating segments, calculated metrics and performance dashboards to ensure all reporting requirements are met
  • Proactively engaging with clients to continually enhance data collection and usage

Salary and benefits shown relate to UK employees only.  Please speak to us about equivalent remuneration packages if located outside of the UK.

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All of the criteria referenced in the Digital Experience Enablement Specialist tab plus the following:

  • Ability to support Client Enablement Lead for delivery of training sessions on the tools you are considered a specialist on.
  • Become a subject matter expert for at least 1 of the core tools DMPG operates.
  • Ability to lead client meetings on behalf of the Client Enablement Lead when required.
  • You may take on day-to-day ownership of a relatively simple client account or of specific projects within a larger client account, working with the Client Enablement Lead to set longer term direction.

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All of the criteria referenced in the Digital Experience Enablement Specialist tab plus the following:

  • Ability to spot new services opportunities and support pulling together an  initial statement of work/cost estimates (with value return forecasts) for the client to consider.
  • Ability to support and lead aspects of a pitch process for new clients.
  • Ability to lead (with support) strategy sessions for the client on their digital experience strategy and tool selection.
  • Ability to lead/manage junior resources within the company such as a junior specialist working closely with you on client delivery.

Apply Now!