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Boden Case Study

What was the challenge?

Boden is a well-loved fashion brand operating in seven markets across three continents. Strong and lasting relationships are at the heart of their success, built on a playful & warm tone that is uniquely Boden.

Boden’s staples are fantastically reviewed, but with a rapidly evolving range, many items aren’t around for long enough to collect review data. So the Boden trade team set out to supplement reviews with more responsive proof of value.

Data-driven social proof looked like a great option, but there was reluctance to run such critical messaging through a new 3rd party provider.

DMPG Proofit Features

A/B, MVT Test, & Personalisation, as standard

Unlimited designs and experience creation using standard features like AB Testing, Multi-Variate Tests and testing
social proof badges with segments and customer audiences attached. DMPG Proofit provides complete flexibility to include
it’s capabilities as part of your CRO and Personalisation program.

Test social proof experiences anywhere your products are:

• New Release & Campaign Urgency
• Sign-up / Event Urgency
• Product Listing Experiences
• Product Description Experiences
• Product Recommendation Experiences
• In-Basket – Cross-sell / Up-sell
• Email / Cart Abandonment Experiences

Activate your customer data to personalise social proof

CDPs and Personalisation solutions hold profile data that can advance and personalise the messages and placement of social proof messaging for your customers. Understanding how people act or respond to social proof message can also be created as a profile data point which can then be utilised by your wider personalisation and media strategy.

Advanced Machine Learning

If your testing and personalisation solution has ML capabilities, use it with social proof messaging! Proofit integrates with your existing technology so we
make the most of the capabilities of advanced solutions like Optimizely, Dynamic Yield, Adobe Target…why buy more ML capabilities that sits outside where your rich customer data is?

• Maximise the use of models within other systems
• Use Auto-Personalisation to provide the right message
• Maximise the use of your main data sources to train
  models

Activate Social Proof messaging in Product Recommendations

Product Recommendations uses algorithms to showcase the right product to the right customer. Why not showcase the exact traffic or conversion of the products of interest to add extra context and support to customers.

Product Recs strategies can add tens of millions in incremental revenue. Proofit + Recs may just add you an incremental.

Analyse your results in Google or Adobe Analytics!

Black Box Analytics? Never heard of her! Analyse the results of your social proof experiences in the same place you do the rest of your analysis. No more to add here, it’s just that simple. All your data, in one already implemented system. Easy peasy!

Unlimited designs, strategies, and tests. Zero addons. Just one simple monthly price

Zero limits – on anything related to your social proof capabilities. Unlimited use of emotional psychological trigger capabilities –
Maximise the use of proven social proof strategies to increase conversion like urgency, trust, FOMO, reinforcement and scarcity, without worrying about the number of tests or customers included in each experience.
Test, learn, win.

Contact us today