About Us

Steve has been working in the Digital Analytics industry since 2005 and CRO/Personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-direct both in the UK and in the US before establishing DMPG.

DMPG was set up to be the gold standard for Analytics, TMS, CRO & Personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.

James has over 14 years of experience in consulting spanning the full spectrum of research methods, tools and techniques with a strong orientation towards data analytics, innovative technology, and digital transformation to drive profitable growth in client organisations.

With extensive experience of working with leading UK, US, and AU brands on projects across many sectors, James has become a specialist in quickly delivering value by providing highly impactful solutions and optimisation programs with a well-grounded understanding of the challenges and complexity organisations confront.

James works with client stakeholders at all levels across client organisations, agencies, and vendors, to fully understand client needs and to deliver impactful solutions ranging from high level strategy to low level technical problem solving.

Mr Worldwide. After a 5 year stint in our UK office we shipped Matt out to Toronto to head up DMPG’s expansion effort in North America. He survived the first winter and was well received on the continent. Drawing on 10 years of agency side experience grounded in the Adobe suite he now applies a cross-technology approach to deliver success for all his clients.

Alex joined DMPG in 2017, and quickly grew his analytics experience by working closely with our clients before moving into an account management position. But it was designing and maintaining their data layers that awoke the true techie instincts within him!

Having transitioned into the role of a tagging engineer, which afforded him daily experience with all the major TMS platforms including GTM, Tealium iQ, Adobe Launch, and Ensighten, he then took on a lead role designing and implementing analytics solutions across the Adobe and Google stacks.

Nowadays Alex heads-up our fine team of engineering experts, but still loves to get stuck-in whenever he can. Recently he’s undertaken projects in server-side tagging and CDP configurations using the likes of Tealium AudienceStream and Adobe Experience Platform. This has enabled him to hone a new backend skillset, including the development of Node and Python microservices using AWS Lambda, amongst other cloud platforms.

Graham has over 10 years of experience working with clients across Europe in Analytics, Testing and the activation of data. The largest portion of his professional career has been with Adobe. From a consultant for Analytics, Target & AAM, Graham then focussed on the sales side of consulting as a Solution Architect with Adobe, creating the overall projects for new and existing clients to solve problems and provide solutions to delivering new technologies and provide support on delivering KPIs for EMEA and the Middle East clients.

Graham now works on new opportunities for DMPG by shaping the support and experience of projects for potential clients and with our technology partners to grow the footprint and support DMPG can offer directly into their sales process.

Joanne has over seven years of consultancy experience with a strong focus on CRO and personalisation. She draws on her expert knowledge of Adobe Analytics and Adobe Target to provide actionable recommendations based on data-driven insights. She is experienced in the end-to-end CRO process, from data analysis to testing execution, insight and iteration.

Prior to joining DMPG, Joanne has worked with a wide variety of clients across a range of verticals, including Financial Services, Retail, Publishing and Travel.

Camilla has spent the last six years gaining experience working in digital, and digital analytics, working in analytics functions across digital trading, insight and customer science. Her grounding in a large fast fashion retailer was supplemented by time working in luxury and premium e-commerce, and insurance. This background has developed her knowledge and ability to provide data-driven, commercial insights, driving forward site and CRO development, and helping businesses understand their digital customer at an in depth level.

Having worked client-side with DMPG, the extensive knowledge and friendliness of the team was exactly what she was looking for, and she joined the team to take advantage of this, and develop into a triple Analytics, CRO and Implementation threat.

Lotta is an experienced account lead who enjoys the fast pace of consultancy-side. She has worked across both Google and Adobe when delivering an end-to-end CRO process and enjoys working with clients to uncover key barriers and action solutions.

She has a keen interest in qualitative data and finds it very satisfying when overlaying the rich insights you can uncover with qualitative tools.

Assala has a bachelor’s degree in computer science with a background in web development and nearly 3 years of experience in digital analytics. Specialising in the Google stack, Assala excels in optimising data collection and reporting and has worked extensively on GA4 migrations and data layer optimization for a diverse range of clients, while demonstrating proficiency in various tag management platforms including GTM, Tealium IQ, Adobe Launch, and Ensighten.

Originally from Egypt, Assala is fluent in English and Arabic.

Kirsty’s broader marketing knowledge brings a unique perspective to the team. Starting in copywriting, she pursued an SEO opportunity and discovered Google Analytics some 5+ years ago.Kirsty has since supported in through-the-line initiatives, MarTech integration projects, streamlined reporting, GTM setups and cross-brand data activations based on business objectives. This and Kirsty’s passion for purposeful data helps steer client’s toward impactful, comprehensive solutions.

Catalina is a highly competent and enthusiastic member of the team that focusses on Google Analytics and Optimize. Her ability to deliver quality work for her clients quickly is one of her main strengths.

Originally from Romania, Catalina is fluent in both Romanian and English.

Mihaela joins us to support our Adobe services including Analytics and Target. With experience in core analyst tasks, she brings an excellent level of competency to the role.

Originally from Romania, Mihaela is fluent in Romanian and English.

Yash has 6 years of experience in the digital marketing field mainly focussed around Adobe Analytics and TMS such as Adobe Launch, DTM, Ensighten and Tealium.
The largest portion of his professional career has been with Adobe while working on projects for Fortune 500 companies.

Prior to joining DMPG, Yash had consultancy experience with clients across APAC and EMEA wherein he helped in solving business problems and delivering solutions across a wide range of industries including financial services, retail and travel.

Max embarked on his journey in 2009, studying Software Engineering at the University of Queensland, Australia. However, he soon realized that the traditional university path wasn’t aligned with his aspirations. Making a bold decision, Max took a ten-year ‘gap year’ to explore his other passions of menswear and music. During this time, he immersed himself in the world of fashion, refining his skills and gaining hands-on experience.

With a fresh perspective and a diverse skill set, Max reentered the digital landscape. He began his career in Ecommerce, leveraging his knowledge and understanding of technology to contribute to the thriving online marketplace. As he continued to evolve, Max shifted his focus towards front-end development, honing his abilities to create compelling user experiences. He then ventured into Conversion Rate Optimization (CRO), drawing upon his experience with various CRO platforms to help businesses optimize their digital presence. Max’s extensive background in different domains positions him as a versatile professional capable of delivering impactful results.

Rachel brings over 7 years of expertise in Digital Marketing to her role at DMPG. With her diverse agency background, she is equipped with a breadth of expertise spanning analytics, media activation, optimisation, and martech solutions. She has previously worked with global businesses across multiple industries including Automotive, FMCG, IT, and Telecom.

Armed with her innate rigour and solution-oriented approach, she finds joy in crafting innovative cross-channel strategies that drive impactful and measurable value for clients.

Luke has been working in the Digital Analytics industry at agency level since 2015 working with companies such as Sainsbury’s Bank, British Gas and El Al Airlines.

Luke’s main area of expertise is TMS implementation and has worked on many projects in Launch, GTM and Tealium, but he also brings a wealth of knowledge when it comes to Adobe Analytics, Adobe Target and web development in general.

Luke is from Cardiff, Wales and studied Biology at university, but found his true calling when he later started learning web development.

David is a highly capable tag management specialist with knowledge across the major tag management systems, complemented by an in-depth knowledge of Adobe Analytics, Google Analytics and most of the major tag vendors.

David works across all of our clients implementing high quality, robust solutions to fulfil the business requirements identified by the rest of the team.

Magda is a front-end developer who works with Adobe Target, Optimizely, Monetate and VWO. She creates A/B & MVT experiments, personalisation campaigns, recommendations and brings with her a wealth of technical knowledge across the board which our clients can benefit from.

Originally from Poland, Magda is bilingual in Polish and English.

Fernando is a seasoned technical pro with experience across Adobe, Google, Tealium and Oracle (BlueKai). His addition to the team expands our expert knowledge through to DMPs and CDPs.

Originally from Brazil, Fernando is fluent in both Brazilian Portuguese and English.

As a former Research Analyst, Magda has brought to the DMPG team her analytical skills joined with experience as a freelance web developer. With her knowledge of CRO and technical skills, she supports our clients by finding the best solutions for their needs and building A/B and MVT tests in Adobe Target AB Tasty and Optimizely.

Originally from Poland, Magda is bilingual in Polish and English

Over six years of experience working with Google Tag Management systems and implementing analytics solutions. Since 2015, Anna has been involved in various projects related to web analytics, including tracking implementation, data analysis, and reporting. Anna has a deep understanding of how to use Google Tag Manager to track user behaviour and create custom tags that can capture specific events or actions on a website.

Anna has been passionate about helping businesses leverage analytics to gain insights into their customer behaviour and drive business growth. With Anna’s expertise in implementing analytics solutions, she has had the opportunity to assist companies of all sizes and across various industries worldwide in integrating analytics the right way. With her engineering background, this was not an issue.

Before joining DMPG, Anna worked in Customer Success, where she has helped clients analyse their tracking and create solutions for generating more leads. In this role, Anna collaborated with clients to understand their unique business requirements and objectives, and provided guidance on how to use web analytics to achieve their goals. Anna was responsible for managing multiple client accounts and ensuring that they received the highest level of service.

Throughout Anna’s career, Anna has demonstrated a strong aptitude for problem-solving and a passion for driving business results through data analysis.

Anna speaks English, Serbian and Ruthenian. 

Olga specialises in User Interface (UI) and User Experience (UX) design, with 8+ years of professional work experience. A full-stack designer: do all types of design assignments, from documentation and research, wireframes, and interactive prototypes to final UI designing, A/B testing, visual style guides, and all types of applications: mobile and web design solutions. Olga follows the project from start to end and provides design work on each step. She has solid basics of marketing, front-end, and deep knowledge about users’ behavior and thinking.