DMPG Strategy

Design

Your Digital Data Design and Strategy underpins your ability to optimise customer experiences, so having an effective Data Collection Framework is crucial.

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Examples of who we helped…

Boden

Redesign of the data layer ultimately leading to a new data set to drive their digital analytics and personalisation tools.

Education First

Education First

Upgrades made to their existing data layer to ensure better accuracy allowing for better data-driven decisions.

Pizza Hut

Data layer design from scratch to provide a framework that can be used consistently across all of their International markets delivered by a multitude of platform development vendors.

The Economist

The Economist

Redesign of the data layer allowing them to remove dependence on their current tracking application providers. This has lead to richer, more accurate data with the ability to switch to technology vendors better suited to their specific needs.

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