Steve Whiteley, Author at DMPG

About Steve Whiteley

Steve has over 25 years experience in website development and digital analytics / visualisation. He has helped shape analytics for numerous clients including Jet2, drinkaware and Hitachi. Steve is now a Client Enablement Lead for DMPG.

27 11, 2024

Google Analytics 4 – Attribution Issues Update

By Steve Whiteley|2024-11-27T19:49:35+00:00November 27th, 2024|Categories: Blog Article, Digital Analytics, Digital Strategy, Google analytics|Tags: analytics, customer analytics, customer journey orchestration, datalayer, digital analytics, digital experience, GA4, GA4 Implementation, Google Analytics 4, implementation, Recommendation Engine, technical, tracking, unification|

Google has recently provided updates on the status of some key attribution issues - these updates are shown in the tables below. Mis-attribution of traffic often leaves [...]