From July 1st, all users of ABC iview will be required to sign in in order to view programs in Australia.

This has drawn some criticism locally, but consumers increasingly expect ‘companies to anticipate their needs’  which necessitates users to identify themselves.

Other businesses should take note: the ABC’s drive towards mandatory authentication is a challenge that many businesses will have to confront in the near future in preparation for a future without cookies.

For a more detailed examination see the full article published on Mumbrealla.

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